How to develop an effective data-driven marketing strategy

Outlines the various steps to take that will enable companies to develop and implement a successful data-driven marketing programme.

Jump to:Definitions | Where to start | Essentials | Checklist | Case studies | Further reading | Additional sources

The proliferation of technology and the sheer abundance of consumer data has caused significant shifts in the marketing landscape. If the future of marketing is data-driven, companies need to prepare for this future.

The large agency holding groups certainly see the industry moving this way. The likes of WPP, Dentsu and IPG have taken bold positions, investing over $4bn¹ to acquire companies that enhance their credentials.


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