How to develop a customer-centric organisation

This article explores how organisations can find new opportunities for business, and develop a stronger brand, by rallying around the needs and the data of consumers.

How to develop a customer-centric organisation

Jonathan Earle
Dixons Carphone

Jump to:Definitions | Where to start | Essentials | Case studies | Checklist | Further reading


The business world has changed: barriers to entry are coming down, entire industries are being disrupted, consumers have more choice than ever before and the media landscape is fragmenting. This creates new challenges and opportunities for businesses and brands - the biggest of which is how to differentiate their brand, product or service going forwards. One of the few remaining ways to...

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