How to design a branded customer experience

This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.

How to design a branded customer experience

Stuart Crawford-Browne

Jump to: Definition | Where to Start | Essentials | Checklist | Case studies | Further reading

Marketing is changing as customers move from selecting brands that offer products and services to brands that offer compelling experiences. In the digital age, great quality and service are no longer enough for brands to build sustainable relationshi

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