How to deliver personalised content experiences to consumers

Best practice advice for brands creating and managing personalised marketing campaigns.

The COVID-19 pandemic has made digital the primary channel for brands to engage their customers. In fact, the arrival of COVID-19 saw an estimated five-year leap in digital adoption from both consumers and businesses in just eight weeks.

It has also changed the dial on customer expectations, so that the empathy, care and concern that brands have demonstrated throughout the crisis have become key drivers of brand preference. There’s no doubt that the way brands have behaved will impac