How to create a consistent yet dynamic brand personality

Advises on how a brand can optimise its brand identity by being consistent yet dynamic.

Jump to: Definitions | Where to start | Essentials | Further reading

Need to know

  • Humans are wired to feel connected to others when they find interests, traits or experiences in common. The relationship between self-congruity and consumer behavior has been in

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands