How to create a B2B marketing strategy

Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses.

“Boring to boring”, “fridge door poetry”, “a powerpoint slide that found its way to the back cover of The Economist”…These are some of the more incisive characterisations I have heard in the last few months when...