“Boring to boring”, “fridge door poetry”, “a powerpoint slide that found its way to the back cover of The Economist”…These are some of the more incisive characterisations I have heard in the last few months when...
How to create a B2B marketing strategy
Looks at the creation of a B2B marketing strategy, highlighting what is the same and what is different between B2C marketing and marketing aimed at selling to businesses.
