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This article explores the 10 driving characteristics towards building an insight-led organisation – structured around three core areas: What: Insights Strategy; How: Organisational Insights Capability; Who: Individual Insights Capability.
Through examining organisations that over-perform, we know that adopting a consumer centric approach drives business growth. To develop a consumer centric strategy a business must be insight-led; adopting a strategy that maximises business potential whilst being truly relevant to their consumers' needs and their own brand purpose...