How to build a data strategy

Six key steps to help marketers navigate the volume and complexity provided by big data and glean meaningful insights.

Since the 1980s, processor speeds have increased by 360 times and data storage has exploded by about 40,000. Consequently, big data shows no sign of slowing, with the International Data Corporation reporting that the global big data technology and services market grew from $3.2 billion in 2010 to $16.9 billion in 2015, and is forecast to grow to $58.9 billion by 2020. This paper explores how marketers can find meaningful insights amongst this explosion of data.


Big data:The term used to describe the huge volumes of data generated by traditional business activities and from new sources such as...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands