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China’s brands have been getting bigger over the last decade. From one brand in the BrandZ Global Top 100 in 2006, there are now 13 Chinese brands in the 2017 ranking.

The initial growth phase for Chinese brands was founded on an ability to take advantage of the world’s most populous market and, in the tech sector particularly, protection from outside competitors.

The next phase came from brands that sought to augment their domestic success with sales in other markets, sometimes focused on countries with a large Chinese-speaking population.