How to better reach and resonate with baby boomers online

This article incorporates findings from Hootsuite’s Social Trends 2021 report (a survey of 11,189 marketers), as well as Hootsuite and We Are Social’s Digital 2021 report (a global look at emerging digital behaviors with data from over 220 countries and territories).

The COVID-19 pandemic prompted baby boomers to spend more time online than ever before. Much of this time has been spent doing familiar activities on familiar platforms: browsing Facebook, watching Netflix, buying gifts on Amazon. But older generations...

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