How to apply share of search in marketing

Six ways that brands can use share of search data to inform their marketing strategies.

What is share of search? 

As marketers, we’re constantly looking for greater context on our markets and brands. While an array of internal and external data sources can give us indications on how our brand is performing and where we sit in the market, finding a timely and scalable source of information is a challenge. 

Share of search as a data source can greatly help marketers with context. Simply put, it's the share of organic brand search your brand holds vs. a set of competitors. Brand search entails the brand name consumers or customers search for, as opposed to specific...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands