This article focuses on how out-of-home advertising (OOH) can achieve long-term brand salience and value at a time when the attention economy focuses on clicks, shares and instant gratification – a trend that has driven brands to prioritise short-term thinking and short-term gains.
Key areas of focus will include:
- The primary strengths of OOH – mass reach, visual impact and location – and how advertisers can leverage these to achieve cut-through in...