How major sporting occasions can be experiential gold mines for brands

Nick Blenkarne

Sport is one of the most powerful ways brands can interact with and engage consumers.

Sport is a universal language that everyone speaks and understands – it transcends geographies, age, gender and income. And as one of the things human beings are most passionate about, sport can provide a powerful platform and medium for brands to interact, and engage, with consumers. As such, experiences and sport have a natural affinity. Like sports, experiences allow people to learn and be inspired through play. While global tournaments like the World Cup are amazing to watch, their real power lies in making people want to get involved, get up and active and ultimately get out there and play...

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