How generative AI is redefining the game for marketers, and what can they do about it?

Marketing content must have human input, we are not at the stage (yet) where we should be totally reliant on Gen AI tools to produce content.

ChatGPT is the fastest consumer application to reach 100 million active monthly users, achieved in just two months. To put this into perspective, it took TikTok nine months to achieve similar user figures. With a reported 60% of Gen AI traffic and the 24th most visited website globally ChatGPT has a solid lead for now, but how is it changing the landscape for marketers?

What is Gen AI and how is it set to transform marketing?

ChatGPT is a form of Generative AI, a type of artificial intelligence that refers to deep learning models which...

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