Definitions
Conversational commerce: The act of using virtual agents and chatbots to complete sales.
Intelligent assistant: A system designed to answer general questions posed to it by voice, such as Alexa or Siri. While intelligent assistants answer general questions, virtual agents answer questions specific to a company.
Intent: In the context of a virtual agent system, intent is a determination of what a customer wants from an interaction with a company, picked out from a finite list of possible intents, such as “return a product” or “cancel a credit card.”
Virtual agent: An artificially intelligent system...