How can Chinese brands activate the marketing value of the 2024 Olympic Games?

With less than 300 days until the opening of the Paris Olympics, companies already need to make decisions as soon as possible at this stage.

Since October, during the communication process between Yutang and customers around the 2024 sports marketing plan, one of the questions we have been asked the most is: What opportunities are there for Olympic marketing in 2024, and how should we do it?

Just as brands have a keen sense of market opportunities, in the 2024 sports year when sports consumption is heating up and sports events are gathering, competition marketing led by the Olympic Games will be the brand marketing track with the greatest value potential, the widest influence, and the richest activation directions. . However, the new...

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