Why it matters
The Islamic month of Ramadan is traditionally accompanied by much social mingling from tarawih prayers to food bazaars – but this year will be very different thanks to the COVID-19 pandemic. Brands will need to take a very different approach to messaging and actions if they want to connect with the Muslim community.
Takeaways
- Ask how your brand can help keep Ramadan and Eid activities and traditions alive despite the situation.
- In the time of COVID-19, any Ramadan-related CSR effort needs to work harder to address real issues of the underprivileged.
- Ask how can brands help Muslims...