How can brands observe Ramadan and celebrate Eid with the Muslim community during a pandemic

TBWA’s Nazirah Ashari looks at the impact of the COVID-19 pandemic on how Muslims around the world will be observing Ramadan and celebrating Eid this year.

Why it matters

The Islamic month of Ramadan is traditionally accompanied by much social mingling from tarawih prayers to food bazaars – but this year will be very different thanks to the COVID-19 pandemic. Brands will need to take a very different approach to messa

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