Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

The Islamic month of Ramadan is traditionally accompanied by much social mingling from tarawih prayers to food bazaars – but this year will be very different thanks to the COVID-19 pandemic. Brands will need to take a very different approach to messaging and actions if they want to connect with the Muslim community.


  • Ask how your brand can help keep Ramadan and Eid activities and traditions alive despite the situation.
  • In the time of COVID-19, any Ramadan-related CSR effort needs to work harder to address real issues of the underprivileged.
  • Ask how can brands help Muslims make their home more comfortable for spiritual activities and when Eid comes, a place of celebration, modestly.