Marketing in the COVID-19 crisis
This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.
Why it matters
The Islamic month of Ramadan is traditionally accompanied by much social mingling from tarawih prayers to food bazaars – but this year will be very different thanks to the COVID-19 pandemic. Brands will need to take a very different approach to messaging and actions if they want to connect with the Muslim community.
- Ask how your brand can help keep Ramadan and Eid activities and traditions alive despite the situation.
- In the time of COVID-19, any Ramadan-related CSR effort needs to work harder to address real issues of the underprivileged.
- Ask how can brands help Muslims make their home more comfortable for spiritual activities and when Eid comes, a place of celebration, modestly.