Go digital or go home: Adapting interaction and engagement models with healthcare professionals for post-COVID times

With lockdown measures, social distancing and strain on existing healthcare systems thanks to COVID-19, life sciences companies need a whole new model for reaching key stakeholders.

Why it matters

For life science brands, face-to-face (F2F) access to healthcare professionals has long been the backbone of marketing and sales strategy. With COVID-19 shutting this avenue of interaction down, there needs to be an overhaul of current engagement models that are better suited to this new operational reality.


  • A multi-channel CRM/CLM (closed loop marketing) system will become the foundation for a new engagement model.
  • Brands need to ensure that their contact frequency is moderated to prevent “digital burnout” and ensure that the content is suitable for remote engagement.
  • Companies will need to revisit their Multi Channel Cycle...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands