Why it matters
For life science brands, face-to-face (F2F) access to healthcare professionals has long been the backbone of marketing and sales strategy. With COVID-19 shutting this avenue of interaction down, there needs to be an overhaul of current engagement models that are better suited to this new operational reality.
Takeaways
- A multi-channel CRM/CLM (closed loop marketing) system will become the foundation for a new engagement model.
- Brands need to ensure that their contact frequency is moderated to prevent “digital burnout” and ensure that the content is suitable for remote engagement.
- Companies will need to revisit their Multi Channel Cycle...