Generative AI: The next creative revolution has already begun

Oliver Feldwick of The&Partnership explores the recent history of AI and creativity, addresses its risks and lays out some rules for an AI-assisted advertising industry.

The revolution is near...

While Web 3 has seen a boom and quite a spectacular bust, there are reasons to think that Generative AI will have a more immediate, wider reaching and deeper impact on our industry and our lives.

Generative AI is a relatively new term encompassing key, rapidly improving technologies using AI models specifically designed to generate content based on a prompt, generally trained on a set of data such as images or text. The models and deep learning processes are technically complex, but the end-user experience is seductively simple. Users give a prompt to the AI model,...

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