From Lego to Apple: The new era of brand building is ecosystem-driven growth

Victoria Sakal and Dr. Emmanuel Probst

Looks at how ecosystem brands serve as one-stop-shops for multi-faceted consumer needs and provides success stories from Lego, Apple and more.

There are three building blocks to ecosystem brands:

  1. They excel at delivering personalization.
  2. They foster long-term loyalty.
  3. They enjoy greater return on ad spend than any other brand.

For marketers, building a brand ecosystem has somewhat different parameters...

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