Framing and enhancement: Three experiments

Advertising can have a substantial effect on the way people assess products – whether that advertising is seen before or after the product experience.

‘Frames make things important: they say look at this.’

 – Derren Brown, A Book of Secrets

A few years ago, I was staying in a bed and breakfast in the west country. I had a full English breakfast which was delicious — apart from the bacon which had a strong, overpowering taste. I thought – that’s what happens when you buy very cheap bacon. When the landlady came to take away my plate, she said, ‘Didn’t you like the bacon?’  Being English, I just smiled and shrugged, apologized and said it wasn’t quite to my taste. She said that was...

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