First-home buyer demand is increasing: Seize the opportunity

Charlie Nelson and Peter Pynta

Charlie Nelson and Peter Pynta use brain imaging technology to explain how finance providers and homemaker brands can reach a higher number of first-home buyers to make their brand top of mind.

Now is a great time for finance providers and homemaker brands to be engaging with the increased number of latent first-home buyers (FHBs) and making their brand top of mind and the preferred brand.

Longer-term considerations support this engagement. Immigration is again running high, adding to the number of prospective FHBs. Furthermore, there is an imminent lift in prospective Australian-born FHBs – the annual number of births in Australia averaged 252,000 from 1995 to 2005 and have averaged 302,000 since 2006. The leading edge of this larger cohort will be looking to buy homes from the late 2020s.

However, there’s...

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