Ending the mania: How marketers can build better agency relationships

Bruno Gralpois

This article dives into best practices for agency management, including: what is required for a strong agency partnership, how to conduct a successful agency search, ways of getting your agency to deliver outstanding work.

Where to start

A short decade ago, the world of advertising was going through major disruption with the unstoppable advance of the empowered consumer through digital. Now, because of this change, the advertising and marketing communication disciplines...

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