Customer relationship management

CRM matters more in some organisations than in others. The industries where it is most dominant are: financial services, utilities, retail and travel and leisure.

Customer relationship management

Professor Hugh WilsonCranfield School of Management

Professor Hugh Wilson of Cranfield School of Management describes the ten dimensions of world-class CRM in a multichannel world.

CRM has been around for some time. We all...

Not a subscriber?

Schedule your live demo with our team today