Creating the best online advertising
Creating advertising for online branding campaigns is a challenge. Many advertisers are yet to be assured that online advertising can have an impact on branding, to positively shift attitudes and perceptions. To convince them, you need proof, so it's important to evaluate branding campaigns on attitudinal and branding metrics, not only on behavioural data, such as click-through and interaction rates.
The challenge is to help brands understand what can and what doesn't work well in terms of achieving successful brand metrics as there are many factors that can affect how well an online...