Building platform brands

Research shows that eight of the largest ten companies in the world today have been built on platform-business models.

Why it matters

Platform brands are the next evolution of branding. They belong to a new powerful class of digital business models that are the new frontier in brand strategy. These models strengthen brands by connecting emotionally with consumers, and by deeply int

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands