Audience measurement in the digital age

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Jump to:Introduction | Where to start | Essentials | Checklist | Further reading

Introduction

The role of audience measurement is to estimate the number and type of people who have an opportunity to see or hear advertising in the media. Media planners, buyers and...

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