Best Practices in Lead Management

Alexandra Best

Lead Management is the process of rapidly and effectively creating, nurturing, distributing and analyzing leads.

Best Practices in Lead Management

Alexandra BestPivotal Corporation

In the beginning, someone raises a hand and says “Yes – tell me more.” From that moment on, a company becomes engaged in one of the most critical functions that impacts sales success: lead management.

Lead Management is the process of rapidly and effectively creating, nurturing, distributing and analyzing leads. The ultimate goal? To increase the likelihood that a lead will convert to a qualified opportunity and then a new, satisfied customer.

Change is sweeping through marketing organizations everywhere. Expectations are rising – “give us more, better quality leads, more quickly”...

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