Best practices - Is TV talent costing you too much? (part one)

Elizabeth Decker and Bill Duggan

Payments for local talent used in television commercials are usually delegated to agencies, but they are a big slice of the advertiser's budget.

Best Practices – Is TV Talent Costing You Too Much?

This article is part one of a two part series on managing television talent Payments Best Practices.

Elizabeth Decker and Bill DugganANA

Advertisers spend about $800 million per year for domestic talent...

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