Best practices - Is TV talent costing you too much? (part one)

Payments for local talent used in television commercials are usually delegated to agencies, but they are a big slice of the advertiser's budget.

Best Practices – Is TV Talent Costing You Too Much?

This article is part one of a two part series on managing television talent Payments Best Practices.

Elizabeth Decker and Bill DugganANA

Advertisers spend about $800 million per year for domestic talent in their television commercials. However, for many advertisers, talent payments are often an overlooked area of their overall marketing budgets.

Big advertisers may spend upwards of $10 million annually for talent in their television commercials. In many cases, there are no formal processes or guidelines in place to help proactively deliver efficiencies. Smaller and mid-sized...

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