Best Practice: Using humour in advertising

This is a best practice piece on the use of humour in advertising. It explains that humour may be cognitive, affective or both.

Best Practice

Using humour in advertising

 

David Ogilvy famously said that nobody buys from a clown but he clearly ignored the patter of good streetmarket salesmen, and neglected the fact that humour does not have to wear baggy trousers, a red...