Best Practice
Using humour in advertising
David Ogilvy famously said that nobody buys from a clown but he clearly ignored the patter of good streetmarket salesmen, and neglected the fact that humour does not have to wear baggy trousers, a red...
Best Practice: Using humour in advertising
This is a best practice piece on the use of humour in advertising. It explains that humour may be cognitive, affective or both.
