Best Practice - Outdoor Advertising: solus or support?

In this ‘Best Practice’ article, Roderick White explains how this developing medium is being used. With the usual profusion of references the article briefly covers the characteristics of outdoor, current research methods, and how campaigns can be planned, created and evaluated.

Outdoor Advertising: Solus or Support?

Roderick White

Among traditional media, outdoor advertising (posters, billboards, transport advertising – the range is almost endless, and growing steadily: see (13), for example) has undergone a period of particularly...