Best practice - How to get attention

This 'Best Practice' article looks at the issue of 'getting and holding attention' and its role in effective advertising.

best practice

How to get attention

 

We all know what attention is. It is when you focus on something not necessarily for any length of time, but with at least a degree of singlemindedness. We all know that, if you are not attending, you do not learn; and...

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