Best in brief: Tackling TiVo

This 'Best in Brief' item is a synopsis of a paper from McKinsey Quarterly, which looks at the likely impact of TiVo and similar ad-avoiding technologies on TV advertising.

Best In Brief

McKinsey Quarterly: Tackling TiVo

Michael P. Zeisser

Summary: Douglas West University of Westminster

TiVo is a harddrivebased TV recorder that consumers can use to delete TV commercials. TiVolike technologies mean advertisers will need to rethink...