Best in brief: Marketing in the age of the network
Richard Watson, Leyland Pitt, Pierre Berthon and George M Zinkhan
New technology is changing the shape of business by the development of ubiquitous networks (`u-networks’) such as the internet, ATM’s, cellular phones, computers etc.
Best In Brief
Marketing in the age of the
network
Richard Watson,
Pierre Berthon, Leyland Pitt and George Zinkhan
We have entered the age of the ubiquitous
network or u-space where the future of business is shaped by strategic
thinking and network...
