Best in brief: Making the most of your marketing

Reviews 'Making the most of your marketing', an article by Marcel Corstjens and Jeffrey Merrihue published in the Harvard Business Review.

best in brief

Harvard Business Review: Making the most of your marketing

Marcel Corstjens and Jeffery Merrihue

Douglas WestUniversity of Westminster

Samsung faced a complex challenge selling its 14 product categories in more than 200 countries across over...