Best in Brief: Life and Death in the Moral Marketplace

A summary of an article in Californian Management Review on the issue of corporate social initiative.

Best in Brief: Life and Death in the Moral Marketplace

(Californian Management Review)

David HessNikolai Rogovsky andThomas W. Dunfee

Douglas WestProfessor of Marketing at the University of Westminster, provides a brief summary of this article....