Best in Brief: Life and Death in the Moral Marketplace
(Californian Management Review)
David HessNikolai Rogovsky andThomas W. Dunfee
Douglas WestProfessor of Marketing at the University of Westminster, provides a brief summary of this article....
Best in Brief: Life and Death in the Moral Marketplace
A summary of an article in Californian Management Review on the issue of corporate social initiative.
