Best in Brief: Less smoky, More gutsy

A summary of an article in the Harvard Business Review about the need for customer 'solution' information in R & D.

Best in Brief: Less Smoky, More Gutsy

(Harvard Business Review)

Stefan Thomke andEric von Hippel

Douglas WestProfessor of Marketing at the University of Westminster, provides a brief summary of this article.

The basic problem of product development...