Best in brief: Knowledge management's 4Ps

Michael H. Zack

Reviews Michael H Zack's 'Knowledge management’s 4Ps', published in the MIT Sloan Management Review. The article discusses how knowledge, rather than relating to a type of business, applies to: process, place, purpose and perspective.

best in brief

MIT Sloan Management Review: Knowledge management's 4Ps

Michael H. Zack

Douglas WestUniversity of Westminster

Few companies fully understand what knowledge management is and how to apply it effectively. There is a common misconception that it relates to product types, e.g. that a consulting business must be at the high end of the knowledgebased scale and a company selling a product like cement must be at the low end. This is a distorted view.

Any product or service organisation can develop a knowledgebased approach to business. Knowledge is not based on the type of business; rather, it...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands