Best in brief: Is the price right?

Fleischmann et al, `Is the price right?' reviews pricing theory, with especial reference to the impact of price on the supply chain and profitability.

Best in brief

Is the price right?

Moritz Fleischmann, Joseph Hall & David F. Pyke

A decision to adjust a price can have a dramatic impact on the supply chain and profitability. The evidence suggests that this whole area is receiving muchmore attention from...