Best in brief: Is the price right?

Fleischmann et al, `Is the price right?' reviews pricing theory, with especial reference to the impact of price on the supply chain and profitability.

Best in brief

Is the price right?

Moritz Fleischmann, Joseph Hall & David F. Pyke

A decision to adjust a price can have a dramatic impact on the supply chain and profitability. The evidence suggests that this whole area is receiving much more attention from researchers, managers and software developers than has hitherto been the case.

One of the areas studied most has been yield management, where perishable resources have to be priced in accordance with demand from multiplecustomer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands