Best in brief: How to make friends and influence people

This 'Best in Brief' item is a synopsis of a paper from Business Horizons examining 'impression management' and its importance in buyer-seller relationships in business.

Best In Brief

Business Horizons: how to make friends and influence people

David Strutton andTerence L. Holmes

Summary: Douglas West University of Westminster

The ability to create and sustain favourable impressions enables many companies to survive, flourish...