Best in brief: Games managers play

Craig Albright and Richard Steel

Summarises five tactics managers use at budget-setting time to manipulate senior executives to fund their own pet projects.

Marketing budgets
Media & communications budgets

Best In Brief

Games managers play

Richard Steel and Craig Albright

At budget time managers can subvert the best designed processes, so executives need to learn their game and change the tactics. It is not unusual for talented and charismatic managers to...

Learn more Get a demo