Best in Brief: Bursting the Bubble

This is a summary of an article in 'Business Horizons' covering a list of ten e-commerce myths that have been disproved; from the belief there would be no need for intermediaries to the belief that the internet is a new culture.

Best in Brief: Bursting the Bubble

(Business Horizons)

Bert Rosenbloom

Douglas WestProfessor of Marketing at the University of Westminster, provides a brief summary of this article.

This list of ten ecommerce myths is not exhaustive, but includes...