Best in Brief: Bursting the Bubble
(Business Horizons)
Bert Rosenbloom
Douglas WestProfessor of Marketing at the University of Westminster, provides a brief summary of this article.
This list of ten ecommerce myths is not exhaustive, but includes the most heavily publicised 'new paradigms' attached to ecommerce that have been disproved.
- Disintermediation. The promise was that the internet would connect vast numbers of buyers to producers with no need for intermediaries such ...