Best in brief: Blue ocean strategy

Rennee Mauborgne and W Chan Kim

`Blue oceans’ are all the industries not yet in existence, as opposed to `red oceans’, those currently existing.

Best In Brief

Blue ocean strategy

W. Chan Kim and Rennee Mauborgne

The business universe could be said to consist of two distinct kinds of space. In red oceans are all the industries we know today known space. As this red space gets more crowded, competition...

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