Berlei: Sitting in a very Comfortable Position

The objective of this campaign was to launch and position Berlei One as the most comfortable bra in the world and use Berlei One as the flagship to contemporise the Berlei brand as whole.

Berlei

Sitting in a Very Comfortable Position

INTRODUCTION

Berlei is a brand of intimate apparel manufactured and marketed in Australia by The Berlei Group, a division of Pacific Brands.

The Berlei brand is a well-known brand in the marketplace and has a...

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