Berlei went on a mission to 'uplift' the women of Australia by getting them in the right sized bra. The distinctive bra fitting bus, supported by its own local area marketing campaign, travelled down the east coast of Australia on a grass roots tour looking to help women to redefine their body shape.
Berlei, Pacific Brands – The Berlei Uplifting Tour of Australia
Agency: The Campaign Palace
EXECUTIVE SUMMARY
We sent Berlei on a mission to 'uplift' the women of Australia by getting them in the right sized bra and feeling fabulous!
“All aboard the Berlei...
