Berger Paints / Roshni Helpline: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign video: Berger Paints – Truck Art Childfinder

Read the full campaign case study

Selected creative: Berger Paints – Truck Art Childfinder

Credits

Creative agency: BBDO LahoreExecutive Creative Director: Ali RezChief Creative Officer: Paul ShearerCreative...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today