Berger Paints / Roshni Helpline: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign video: Berger Paints – Truck Art Childfinder

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Selected creative: Berger Paints – Truck Art Childfinder

Credits

Creative agency: BBDO Lahore Executive Creative Director: Ali Rez Chief Creative Officer: Paul Shearer Creative Director: Hira Mohibullah / Assam Khalid Huma Mobin Moiz Khan / Ahmed Mustafa Zain Aslam Ahmad Zafar

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