Berger Paints / Roshni Helpline: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign video: Berger Paints – Truck Art Childfinder

Read the full campaign case study

Selected creative: Berger Paints – Truck Art Childfinder

Credits

Creative agency: BBDO Lahore Executive Creative Director: Ali Rez Chief Creative Officer: Paul Shearer Creative Director: Hira Mohibullah / Assam Khalid Huma Mobin Moiz Khan / Ahmed Mustafa Zain Aslam Ahmad Zafar