Benylin – Take a Benylin Day

Benylin had long been holding a 12% dollar share in the cough/cold/flu/sinus category, but there were signs that the long-running 'Doctor Recommended' campaign was starting to soften.
Agency: JWT

Benylin – Take a Benylin Day

Silver: Best Insight

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): October 06 – March 07 (6 months)Start of Advertising/Communication Effort: October 06Base Period for Comparison:2005/2006 (before...

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